Many times a company wants to talk about everything they do rather than addressing the relevant services and topics that their audience needs to know in order to make an informed decision.ĭo you plan on mailing your brochure by placing a first class stamp on it? Will it be a part of a rack full of other brochures? Are you going to hand it out in person or will you distribute an interactive PDF via email? Knowing how you intend on distributing the brochure will help your graphic designer layout the content effectively. If you are providing text to your graphic designer, make sure it’s as complete as possible and that it hits the mark. And if the designer is not experienced enough to ask, problems will no doubt arise. Through forgetfulness or lack of preparation, sometimes these questions are not conveyed to the graphic design company. It’s important to know what questions your audience wants answered and deliver them succinctly. Here are some important questions we ask in order to create a stand out brochure design: Who is the target audience of the brochure and what do they want answered? We ask detailed questions so we can better position our clients’ brochures to stand out from their competitors and grab their audiences’ attention. ![]() ![]() At Trillion we insist on having additional information when creating a brochure design for our clients-information that people can often overlook. A brochure that is as informative as it is engaging is an integral part of a marketing effort-so great attention should be paid to its design.
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